Lady Gaga and Justin Bieber are both approaching a major milestone of the new music industry: one billion all-time YouTube views.
Lady Gaga should pass one billion views around October 20 if she continues on her current pace, according to David Birch, communications director at TubeMogul. During September, she averaged almost 1.8 million views per day.
Birch says Bieber will surpass the 1 billion views milestone around November 1 if he keeps up his current pace. During September, Bieber's videos were viewed about 3.7 million times per day.
Even though Lady Gaga will be the first to the one billion mark, TubeMogul data shows that lately Bieber has been the hotter of the two and has been YouTube's most-viewed music artist. From July 1 to September 28, according to TubeMogul data supplied to Billboard, Bieber averaged 3.98 million daily views to Lady Gaga's 2.04 million views per day.
Bieber has been hot since winter. Since February 28, Bieber has averaged 3.83 million daily views while Lady Gaga has averaged 2.53 million.
Help Gaga by playing her video below
Help Bieber by playing his video below
Until next time keep rockin'
The 0800 Jukebox crew.